Mysteriously-named quack sauce Fibe-Mini has a new poster campaign in which undesirable tendencies and personality traits are personified by people in rubber costumes reminiscent of the golden age of Rangers.

Am I the only one strongly reminded of Houdini here?

You can see a few of the others here and here, albeit in angled glarey photographs taken on moving trains while surrounding passengers emitted high-frequency disapproval waves. (I wasn't there, but I know what it's like trying to photograph ads on public transport.)